Reflections for October 23 Class Jeld-Wen

The salesman who gave us a presentation at the Jeld-Wen showroom was very well spoken and provided an array of different sustainability practices their company uses. After everything was said and done, I must say I don't think I was quite sold. Our guide kept on telling the class they used all recycled materials, but a fellow blogger (Ms. Lindsey Weller) brought up the issue that their recycling went to a limited extent. After the transfer of ownership, they would take no responsibility of disposing the product. Their windows and doors would still most likely end up in landfills, majority of them non-biodegradable. They advertise under the banner of recycled materials when really what they do is not waste any of the raw materials they extract. There was no mention of actually using materials from former plastics or wood from waste materials beyond their own. They also use the quote 'walking softly on the Earth' on their website which I feel is a false statement. Their windows and doors still contain PVC's and their Auralast wood doesn't decay. How is creating a product that will take hundreds or more years to return back the Earth a 'soft' impact?

I do commend them for their initiatives on trying to be as sustainable as possible. Long lasting windows and doors will reduce the amount of waste and perhaps save those who can afford them some money in the long run. I just feel that we need to be smart consumers by analyzing if a company's procedures are as green as they make them out to be.